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Our Story

Bringing Rich and Delicious TCM-Based Diet To You Everyday

MISSION

At Rejuven, we are committed to providing wholesome and nourishing meals that support the health and well-being of our customers. We believe that food is not just fuel, but a powerful source of healing and vitality, and we strive to create meals that are both delicious and nutritious. Our mission is to make TCM diets accessible and convenient for all so that our customers can enjoy the benefits of this ancient healing tradition in their daily lives.

VISION

Our vision is to be the leading provider of TCM meals in Singapore, recognized for our commitment to quality, innovation, and customer satisfaction. We aim to inspire and educate our customers about the benefits of TCM, and to create a community of health-conscious individuals who share our passion for nourishing food. We believe that by offering delicious and nutritious TCM diets, we can help people to achieve their health and wellness goals and live their best lives.

PURPOSE

Our purpose is to promote the benefits of TCM and provide accessible and convenient TCM meal options to meet the diverse dietary needs of our customer base in Singapore. We believe that TCM is a powerful approach for preventing and treating a wide range of health conditions and that by incorporating TCM principles into our meals, we can help our customers to optimize their health and well-being.

Executive Chef

GORDON WANG

Chef Gordon Wang is a highly respected guru by his peers in the culinary arts industry. He is famously known for adopting TCM knowledge in cooking delicious, nutritious meals that benefits health.

His vast experience and deep expertise extend many years of whipping excellent herbal delights, include heading a prestigious establishment in Taipei. Gordon’s most prioritized value in his craft is about achieving the right taste, and the right desired effect to give the best dish. This ethics is how he shows excellence and rigour when leading his team in the preparation of more than 100 meals per day.

We are grateful to have Chef Gordon in our house. Gordon is a true believer that health is our first wealth. Along with us, he continues to build healthy communities by promoting the awareness of healthy eating.

"Take good care of your body and it will take good care of you."

The Founders

ANDY KOK

The founders of Rejuven, Mr Andy Kok, started their first food and beverage business called RichFood in 2000. Since then, their venture has covered retail outlets, kopitiam, cafe, and food catering services. As they were known as the F&B “gurus”, their friends and relatives proposed an idea to venture beyond. They requested Andy to provide confinement meals delivery service due to the hassle of finding suitable and accessible meals during the confinement period. Inspired by this idea, they began researching and drafting a healthy confinement meal menu. Within 6 months, Andy successfully rolled out the very first set of commercial confinement meals in 2005 and established a new company under RichFood called NouRiche.

NouRiche has grown leaps and bounds since then, and they continue to improve the menu throughout the years. Years of hard work have finally made NouRiche a trusted brand for providing reliable confinement meals delivery. Andy also decided to park NouRiche under the arm of the RichFood group to incorporate TCM principles into functional food. With this experience, they were driven to innovate a new product line that promotes wellness and nourishing TCM-based meals. Hence, Rejuven Singapore by RichFood was born.

Rejuven also provides meals specially designed for cancer, diabetic, and stroke patients. By making this move, they believe this will benefit the large aging population in Singapore and other Asian countries.